Meet your host

Shannon Mattern

How To Go From Side Hustle to Self-Employed

Shannon Mattern – host of the Pep Talks for Side Hustlers Podcast –  is your host for the Side Hustle to Self Employed Summit! She teaches DIYers how to build their websites and coaches web designers to create profitable, sustainable, scalable web design businesses.

Shannon's talking about how to build a website that converts (even if you're not techie) and what it takes to go from side-hustle to self-employed, including the tactics, strategy and mindset it takes to transition from employee to business-owner.

Meet your Speakers

Girija Bhargava Patel

Layers of Legal Protection

Girija is a wife, mom, lawyer, and businesswoman based in Houston, Texas. She is the founder and CEO of GBP Law, her law practice that caters to creative entrepreneurs and start-up companies, and Your Contract Buddy, LLC, which is an online contract template shop.

When not behind her computer “geeking” out on a contract or legal research, you can find her experimenting in the kitchen or watching a Hallmark movie! Her goal is to empower other entrepreneurs in their business by helping them embrace law and making it a line item rather than a panic attack.

Tasha Booth

Developing Your Agency In Only 745,239 Easy Steps!

Tasha Booth is an agency owner, coach, and podcaster.

She is the Founder & CEO of The Launch Guild – a Course Launch Support & Digital Marketing Implementation Agency supporting established coaches and course creators with Course & Podcast Launches, Operations & Systems Management, and Content Management & Repurposing. Her team is over 20 members strong and works together to support their clients in being able to focus back onto their zones of genius.

Additionally, she mentors virtual support pros (VAs & OBMs) who are passionate and ready to grow their businesses while living life on their own term and is the host of the How She Did That Podcast — a podcast for Virtual Assistants, Online Business Managers, and Project Managers to learn business and tech tips.

Tasha is an Air Force wife to her husband Scott, stepmom to Grace & Meredith, and work from home dog mom to Stanly and Boomer. In her spare time, she watches true crime tv, sings karaoke, and tends to her organic vegetable garden.

Nellie Corriveau

5 Sales Strategies To Skyrocket Your Biz

Nellie helps busy entrepreneurs actually make money doing what they love without sacrificing their life! She coaches and supports online business owners to build assets, systems and a team to scale their empire.

Kelsey Formost

3 Copywriting Tricks to 3X Conversions (Even if you're "not a writer")

Kelsey Formost is a copywriting expert who helps entrepreneurs learn to write words that sell. She's been featured in Business Insider, Glamour, Refinery29, Boss Babe & more. She’s also an experienced public speaker & educator.

Kelsey's easy-to-understand copywriting courses & templates have helped take struggling businesses to six figures and beyond, but that's not *really* what's important to her. Kelsey's mission is to de-mystify the process of communicating with an online audience, helping entrepreneurs feel empowered and inspired every time they need to write or speak about their business (and also, yeah, ok, make more money in the process).

Eden Fried

How to Turn Your New Subscribers into instant Buyers with a Tripwire Offer

Eden Fried ditched her plan to go to law school and started an online business instead. Fast forward a few years, and she's mastered the art of selling digital products online and now teaches other women how to turn their passions into products they can launch online, too. She's the host of the Rebel Boss Ladies podcast, the founder of Rebel Boss University (a membership community for product creators), and the founder and host of the Rebel Boss Summit, a twice annual virtual summit for current or aspiring digital product creators.

Kathy Goughenour

Riches In Niches

After finding the courage to say “bye-bye” to her corporate marketing career, Kathy Goughenour built a 6-figure Virtual Assistant business from her tiny house in the middle of a forest. Now, Kathy is the founder of Expert VA® and Virtual Expert® Training where she trains and coaches women who want to build their own Virtual Assistant home-based businesses. Kathy can be found sporting a tiara most of the time. And she wears PJs (not gowns). Yes, you got it, PJs and tiaras because that’s the type of kingdom she’s ruling. And why not? She knows that when you become a powerful woman, you can make your own rules.

Jasmin Haley

How To Get Organized And Prepped To Scale

Jasmin Haley is an award-winning national speaker, podcaster, pro educator, and Biz Strategist. She took her side-hustle and created a 6-figure business. She helps entrepreneurial women do the same by conquering their confidence, building the systems and automation to get their biz organized, and elevating their brand by telling their authentic story.

Gina Horkey

How to Start, Specialize and Scale Your Virtual Assistant Business!

Gina Horkey is a married, millennial mama to two precocious kiddos from Minnesota. Additionally, she’s the founder of several websites, including Gina specializes in helping everyday folks learn hard digital marketing skills to launch their own service-based businesses online, working from the comfort of their own home (or anywhere!). Her background includes making a living as a professional writer, an online business marketing consultant and a decade of experience in the financial services industry.

Lani Jackson

The Power of Ditching the Never-ending To Do List

I help mom entrepreneurs double their income without doubling their to-do list by helping them get out of survival mode, release the mom guilt, and create a clear plan of action that will help them reach their dreams of 5k months and more!

Sasha Korobov

Your Secret Weapon to Creating Clients - No Email List or Website Required!

Sasha Korobov is the creator of SIDE HUSTLE SOS, an “idea incubator program” that helps women pick the right business idea, every time. The program is based on the premise that “you can't market your way out of a foggy business idea,” as founder Korobov likes to say, and helps solve a serious—but rarely recognized—problem plaguing today's entrepreneurs: how to test and validate an idea before spending thousands of dollars you'll never get back.

Korobov developed the program after a decade-long career at NASA followed by research at the Kingston Business School in London, which led her to the focus of her work today. She is passionate about making smart decisions informed by data, but she'll also Zumba her way across any gymnasium and laugh as hard as the best of 'em on any Zoom call while adoring her life as an American expat living in the same exact town outside of London where they filmed The Holiday with Kate Winslet. She lives there with her husband and two cats, and five very adequate rhododendron shrubs.

Meera Kothand

The Proven Step by Step Plan for Building a Profitable Digital Product Business - Without the Confusion or Overwhelm

Meera is an email marketing strategist and 3X Amazon Best-selling Author of the books The One Hour Content Plan, Your First 100 & But I’m not an Expert!. She is also the publisher of MeeraKothand.Com, an award winning site listed as the Top 100 sites for solopreneurs in 2020, 2018 and 2017. Using her unique Profitable Email System™ and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. She has been featured on Marketing Profs, YFS, Addicted 2 Success and several other sites.

Sarah Masci

Getting Started with Day Rates

With 15+ years of branding and design experience, Sarah Masci has become known for her work with online entrepreneurs in search of high-quality branding and clutter-free websites that work. After years of running a traditional design studio, Sarah uncovered and perfected an ingenious formula for infusing high-level conversion strategy and customized style into a one-day project, staking her claim as the “go to” Day Rate Designer with her one day design intensives, Book Me For A Day™.

Out of this discovery, her signature 12-month program, Day Rate Mastery™, was born. Through this comprehensive, international training program, Sarah now teaches her exact “Day Rate” framework for combining high-quality work with VIP efficiency, to other designers and done-for-you service providers who are ready to ditch the feast or famine cycle, and create more income and freedom with a day rate business model.

Kyshira Moffett

Map Out Your Low End to High End Product Suite

Kyshira S. Moffett, MBA is an award-winning serial entrepreneur, international board certified coach, and author who specializes in helping overlooked experts package, brand and scale their coaching practice. Kyshira’s signature program, The Founder’s Circle, helps emerging coaches drive revenue and results by creating their first high ticket signature program. Kyshira freely shares her methodologies weekly via her podcast, The Brand Your Power Show and via her YouTube channel. She is the author of several books including Project ManageHER and All in Favor of Branding. In 2018, Kyshira was inducted into the Forbes Coaches Council and also assumed the role of the Pittsburgh Grow with Google Digital Coach. Her continuous efforts and involvement have been recognized by Forbes, Brit and Co, EBONY Magazine, Fast Company, XO Necole, CNN Money, Blavity, Pittsburgh Business Times, and more!

Nacondra Moran

Tax Prep 101 for Freelancers and Small Business Owners

I’m Nacondra, Owner of Exceptional Tax Services where I offer Accounting Services to Self Employed Freelancers and Business Owners! I have saved my Clients thousands in taxes and millions in headaches. My mission is to take your Business from reactive to proactive while giving you the tools, advice and education to grow your Business.

Sarah Noked

The 4 Step Process for Building Business Systems (and working smarter, not harder!)

Sarah Noked is the founder and CEO of Sarah Noked OBM and the Confident OBM™ brand. Over the last decade she has grown from VA solopreneur to Certified OBM®, has formed her own OBM Agency, and built a multi six-figure business empire in the process. With a focus on systems and automation, Sarah has helped hundreds of corporate 9-5ers, Virtual Assistants, and Online Business Managers to start and scale thriving online businesses as Online Business Managers and Certified OBM®s.

Gee Nonterah

Create Crazy Good Content That Grows Your Side Business

Gee Nonterah is a writer and self-published author who discovered online business by accident in 2012. She is THE coach to talk to if you want to kickstart your journey as a freelance writer or self-publish that book you've been meaning to write. Fun fact: Gee is also a former registered nurse and a part-time college professor. When she is not writing, Gee enjoys a good spy movie.

Bree Pair

Are Your Marketing Strategies Working for You?

Bree Pair is the founder and CEO of Thrive Together — a unique community dedicated to empowering and educating bloggers and influencers. Breanna began blogging in 2011 and continued to blog because of the rich blogging community she encountered. After three years of being a part of this blogging community, she saw many areas where bloggers were in need of knowledge and resources to turn their blogs into full-time businesses. Once Thrive was founded in 2014, her passion for seeing others succeed was fueled. That passion has driven her to continue growing Thrive to educate more bloggers every year.

Kristin Rappaport

DIY Visual Marketing for Non-Designers: The 5 Part Formula for Growing Your Online Business Through Graphic Design

Kristin from Applecart Lane Creative is a branding and design mentor for female online entrepreneurs. Two decades of graphic design experience paired with a background in digital marketing makes her a trusted source for all things graphic design and growing an online business with a professional presence.

Natalie Sisson

Four Steps to Launch Your Online Course and Get Paid to Be You

Natalie Sisson is an entrepreneur, coach, bestselling author, podcaster, speaker, creator, and handstand enthusiast, who's dedicated to showing you how to create a grand vision for your life and business and actually make it happen. She's here to show you how to get paid to be you, build a six figure business and put a dent in this world.

Alecia St. Germain

The Secrets to Creating Certainty and Sustainable Momentum

Alecia St. Germain is the founder and Ace of Transformation behind The Conscious Edge. After more than 15 years training entrepreneurs, she knows most people focus on “how to do it,” but miss the crucial “who to become” to get your next level results. Nothing gets Alecia more fired up than seeing you reach goals faster and achieve unlimited wealth and happiness. Alecia is a master at uncovering and maximizing her clients’ natural gifts, identifying areas of improvement, and creating a strategic plan to overcome unconscious blocks to success, happiness, and the flow of money.

Deonjala Williams

ELOPE With Your Side Hustle: Creativity, Bartering and the Other Currency of the Changing Times

Deonjala Williams is the founder of Heart and a Heat Press, an online business educational platform. With over 12 years of entrepreneurial and retail experience, Deonjala teaches her community how to launch their own profitable T-Shirt printing business in 60 days or less.

Deonjala, known more commonly as “Dee”, has had years of corporate employment in retail where she gained significant experience in business, processes and people management. But this didn’t really satisfy her sense of calling, her love of teaching and the drive to build something lasting. Unbeknownst to her boss at the time, she had been planning her exit from the 9-5 for some time when she handed in her resignation letter with great satisfaction. She went on to found Dee’s Sweet Tees and develop Heart and a Heat Press, changing her and thousands of other people’s lives in the process.

Autumn Witt Boyd

Legal Basics for Side Hustle to Self Employed

Autumn Witt Boyd is an experienced intellectual property lawyer who helps high-achieving, ambitious entrepreneurs reach their big goals. The AWB Firm is the go-to for businesses selling online courses, digital downloads, and online tools for business. Autumn has helped Amy Porterfield, Being Boss, Melyssa Griffin, and many more grow and protect their online empires.