Shannon Mattern – host of the Pep Talks for Side Hustlers Podcast – is your host for the Side Hustle to Self Employed Summit! She teaches DIYers how to build their websites and coaches web designers to create profitable, sustainable, scalable web design businesses.
Shannon's talking about how to build a website that converts (even if you're not techie) and what it takes to go from side-hustle to self-employed, including the tactics, strategy and mindset it takes to transition from employee to business-owner.
Girija is a wife, mom, lawyer, and businesswoman based in Houston, Texas. She is the founder and CEO of GBP Law, her law practice that caters to creative entrepreneurs and start-up companies, and Your Contract Buddy, LLC, which is an online contract template shop.
When not behind her computer “geeking” out on a contract or legal research, you can find her experimenting in the kitchen or watching a Hallmark movie! Her goal is to empower other entrepreneurs in their business by helping them embrace law and making it a line item rather than a panic attack.
Tasha Booth is an agency owner, coach, and podcaster.
She is the Founder & CEO of The Launch Guild – a Course Launch Support & Digital Marketing Implementation Agency supporting established coaches and course creators with Course & Podcast Launches, Operations & Systems Management, and Content Management & Repurposing. Her team is over 20 members strong and works together to support their clients in being able to focus back onto their zones of genius.
Additionally, she mentors virtual support pros (VAs & OBMs) who are passionate and ready to grow their businesses while living life on their own term and is the host of the How She Did That Podcast — a podcast for Virtual Assistants, Online Business Managers, and Project Managers to learn business and tech tips.
Tasha is an Air Force wife to her husband Scott, stepmom to Grace & Meredith, and work from home dog mom to Stanly and Boomer. In her spare time, she watches true crime tv, sings karaoke, and tends to her organic vegetable garden.
Kelsey Formost is a copywriting expert who helps entrepreneurs learn to write words that sell. She's been featured in Business Insider, Glamour, Refinery29, Boss Babe & more. She’s also an experienced public speaker & educator.
Kelsey's easy-to-understand copywriting courses & templates have helped take struggling businesses to six figures and beyond, but that's not *really* what's important to her. Kelsey's mission is to de-mystify the process of communicating with an online audience, helping entrepreneurs feel empowered and inspired every time they need to write or speak about their business (and also, yeah, ok, make more money in the process).
After finding the courage to say “bye-bye” to her corporate marketing career, Kathy Goughenour built a 6-figure Virtual Assistant business from her tiny house in the middle of a forest. Now, Kathy is the founder of Expert VA® and Virtual Expert® Training where she trains and coaches women who want to build their own Virtual Assistant home-based businesses. Kathy can be found sporting a tiara most of the time. And she wears PJs (not gowns). Yes, you got it, PJs and tiaras because that’s the type of kingdom she’s ruling. And why not? She knows that when you become a powerful woman, you can make your own rules.
Jasmin Haley is an award-winning national speaker, podcaster, pro educator, and Biz Strategist. She took her side-hustle and created a 6-figure business. She helps entrepreneurial women do the same by conquering their confidence, building the systems and automation to get their biz organized, and elevating their brand by telling their authentic story.
Gina Horkey is a married, millennial mama to two precocious kiddos from Minnesota. Additionally, she’s the founder of several websites, including HorkeyHandBook.com. Gina specializes in helping everyday folks learn hard digital marketing skills to launch their own service-based businesses online, working from the comfort of their own home (or anywhere!). Her background includes making a living as a professional writer, an online business marketing consultant and a decade of experience in the financial services industry.
Alecia St. Germain is the founder and Ace of Transformation behind The Conscious Edge. After more than 15 years training entrepreneurs, she knows most people focus on “how to do it,” but miss the crucial “who to become” to get your next level results. Nothing gets Alecia more fired up than seeing you reach goals faster and achieve unlimited wealth and happiness. Alecia is a master at uncovering and maximizing her clients’ natural gifts, identifying areas of improvement, and creating a strategic plan to overcome unconscious blocks to success, happiness, and the flow of money.